Markup Calculator
Turn cost into a target selling price and see the margin created by that markup.
Calculator
Markup Calculator
Enter the direct cost of the item or service.
Add the percentage markup you want to apply to cost.
Example values are loaded.
Result
Your result
A 55% markup on $42.00 produces a selling price near $65.10.
Selling price
$65.10
Gross profit
$23.10
Gross margin
35.48%
Pricing inputs
Next steps
Compare before you move on
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What this calculator shows
Markup and margin are related but not the same. A markup is applied to cost, while margin measures profit as a share of selling price.
This calculator gives you both numbers so you can price more confidently.
How to use it
- 1. Enter your unit cost or service cost.
- 2. Add the markup percentage you want to charge.
- 3. Review the final price, gross profit, and gross margin together.
Formula and assumptions
Selling price = cost x (1 + markup rate).
Gross margin = gross profit / selling price x 100.
Notes
The calculator does not include tax, shipping, or payment processing fees.
Worked example
A $42 cost with a 55% markup is a simple way to compare selling price and margin side by side.
This example uses the default sample inputs loaded on reset. It does not update with the live calculator entries above.
Selling price
$65.10
Gross profit
$23.10
Gross margin
35.48%
Feedback
Found a problem on this page?
Report confusing fields, broken math, or missing assumptions with the exact inputs you used so the issue can be reproduced.
FAQ
FAQ
Why is gross margin lower than markup?
Because markup is based on cost, while gross margin is based on the final selling price. The denominator changes.
FAQ
Should I use markup or margin to set prices?
Markup is useful for pricing from cost. Margin is useful for evaluating whether the resulting price is profitable enough.